Thursday 6 December 2012

The importance of typography and design.


 

Today in Media we looked at the importance of typography and design. Typography in a title sequence can be important as it is another indication of the genre of film and what it may be about. The style of the writing can indicate genre for example soft curly text may indicate a romance/ happy film whereas dark bold text may indicate action/drama. Style of text reflects the films over all mood and meaning. Not only is typography about the style of writing but the involvement of the text with the actual title sequence.

We looked at the style of typography used in the title sequence for the film “Catch me if you can.” In this title sequence the text is presented in quite a soft flowing style which intertwines with the action occurring in the title sequence. The text interlinks with the story that is being shown where it creates the set of the story for example the writing falls down to form a ladder which the character then climbs up. The typography/ title sequence for this film looks as if it is influenced by Saul Bass as it is done in the style he used to work with which i have previously looked at and analysed. This use of typography is a perfect example of the importance of typography in a title sequence as it can often be involved in telling/ hinting to the audience the story and indicating certain aspects of the film.

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