Key concepts:

• Media languahes, forms and conventions: the ways in which meanings are created/ ways media texts communicate.
• Institution: the organisations that create media texts
• Genre: a way of categorising texts according to shared conventions
• Representation: the ways in which the world is represented to us by the media
• Audience: the people who buy or consume a media text
• Ideology: the beliefs, ideas and value systems behind or reflected within a media text
• Narrative: story/ plot