Media homework.

http://www.smashingmagazine.com/2010/10/04/the-art-of-the-film-title-throughout-cinema-history/                     

Media

1. “As much as possible, they liked to convey the tone of a movie      through the “dressage” of its main title. Thus, blackletter fonts in the opening credits were used to evoke horror, ribbons and flowery lettering suggested love, and typography that would have been used on “Wanted” posters connoted a western flick.”

I found this point interesting because it shows how much you can know about a film before you actually watch it, you know multiple things about it like the genre, what it includes, what it may be about and the reasons behind it.

2. It could be argued that typography lost importance in this era of title design. The imagery behind the credits received a lot more attention. Still, the interplay of typography and images was by no means ignored. Popular trends of the 1950s were using three-dimensional lettering and embedding type in physical artifacts such as embroidery and signage.

I found this point interesting because it shows just how important what is included in the title design of a film is. It shows that it matters as it changes how many people may be interested in watching it. It shows how over time what title designs include have developed.

3. The potential of digital graphics and typography has attracted some of the most creative minds to motion design. Pixar and Disney have reserved crucial parts in the branding of their films for the title sequences. Using animated characters to introduce viewers to the story became a popular trend.

This is interesting to me as it also shows the development over time of title sequences and how people go by what is “popular” to attract certain audiences. All types of film makers followed the same trend because it was new and popular.

4.Throughout the history of cinema, film titles have evolved with the film industry, as well as with social trends and fashion movements. But the measure of a title design’s quality is the same now as it was in the silent era. Whatever function they perform, titles remain an essential part of film.

I found this interesting because it shows how and what has changed/developed over time and why it has. It shows just how similar things are still today in the film industry as to how they used to be. 

5. Every sphere of contemporary life — and especially the film business — has been affected by computers. For designers, creating film titles meant participating in the apprenticeship tradition — learning by doing, on the job; that continued unabated into the mid-1990s

I find this interesting because again like the other points it shows how films have been affected over time and what has effected them. Here it says how computers have been a huge influence and they are one of the reasons for the development of films.