Audience

Audience

Things to think about:

·      What pleasures audiences get from different media and different texts

·      How audiences are targeted

·      The difference between a primary and secondary audience

·      How and why different audiences read texts differently. The idea of an active audience.

·      How and why an audience might be positioned

·      How and why institutions construct an audience

·      What audience profiling is.

Different audiences can understand a media message but can have different responses to it. Some people believe and accept the message, others reject it using knowledge from their own experience or can use processes of logic or other  rationales to criticize what is being said.

Deciding on an audience:

All media texts are made with an audience in mind. This is so the producers make the right amount of money out of that media. It is important to understand what happens when an audience meets a media text.

If a media doesn’t have a target audience it will not get made.

Media producers will spend a great deal of time and money ascertaining if there is an audience out there who would be interested in the idea. They want to know the:

·      Income bracket

·      Age

·      Gender

·      Race

·      Location